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K-pop Sensation Le Sserafim as Louis Vuitton’s new House Ambassadors

K pop Girl bandLe Sserafim

In a groundbreaking move, K-pop girl group Le Sserafim has been announced as the new house ambassadors for the iconic luxury brand, Louis Vuitton. This is a historic moment, marking the first time an entire K-pop girl group has received this prestigious honor. The news comes directly from Source Music, the agency that manages the group.

Louis Vuitton recognized the global popularity and unique style of Le Sserafim, both on and offstage, as well as through their music, which tells a compelling story. Nicolas Ghesquiere, the creative director of Louis Vuitton, expressed his excitement in a press release, stating, “We are glad to announce that Le Sserafim joins us as our house ambassador. We remember the energy the group showed through their performance at our after-party for the pre-fall show in Seoul. All members of the group have their unique cool style.”

As house ambassadors for Louis Vuitton, Le Sserafim is poised to participate in various brand campaigns, marking a significant step in their careers and further solidifying their influence in the fashion world.

Le Sserafim’s New English Single ‘Perfect Night’

In another exciting development, K-pop sensation Le Sserafim is gearing up to release their very first English-language single, titled “Perfect Night,” which is set to drop on October 27. The announcement has sparked anticipation and curiosity among their fans worldwide.

The song’s message is all about cherishing the value of a happy day spent with a friend, regardless of perfection. This theme resonates with many young people, emphasizing the importance of creating beautiful memories and cherishing the moments spent with loved ones. Source Music shared this insight about the song in a statement.

Before making the official announcement, Source Music teased the new release on their social media platforms with a motion slogan. The teaser featured a pink sports car gliding through the darkness, and a message appeared at the end of the clip: “Tonight, I don’t care what’s wrong or right.” The teaser certainly got fans buzzing with excitement about what “Perfect Night” might have in store.

Le Sserafim’s Meteoric Rise in the K-pop Scene

Screenshots from a teaser clip of Le Sserafim’s first English single “Perfect Night.”

Le Sserafim, consisting of members Kim Chae-won, Sakura, Huh Yun-jin, Kazuha, and Hong Eun-chae, made their debut in May 2022 with their first EP, “Fearless.” From the very beginning, they captured the hearts of fans, achieving the highest first-week sales for a girl group debut album at the time.

Their subsequent album, “Antifragile,” released in October 2022, made an even bigger splash. It entered the prestigious Billboard 200 albums chart in record time for a Korean girl group and claimed the 14th spot on the list. Le Sserafim was rapidly becoming a force to be reckoned with in the global music industry.

In May, the group achieved a remarkable milestone in K-pop history with their first LP, “Unforgiven.” This album saw a jaw-dropping first-day sales record of 1.02 million copies, earning them the coveted million-seller title on the very first day. Le Sserafim became the second girl group ever to achieve this feat, following in the footsteps of the illustrious Blackpink.

Their popularity didn’t stop there. In Japan, where two of the group’s members, Sakura and Kazuha, originate from, Le Sserafim saw their star rise to new heights. They officially debuted in Japan in January with the Japanese version of “Fearless,” which instantly captivated fans. The album achieved the highest first-week sales by a Korean girl group debut in Japan and received a double platinum certification from the Recording Industry Association of Japan. This made them the first Korean group in history to accomplish such a feat.

In July, the group delighted their global fan base with an English version of “Eve, Psyche & The Bluebeard’s Wife,” a B-side track from “Unforgiven” that went viral. With “Perfect Night,” they are now set to release their first original English song, further expanding their reach into the international music scene.

The journey of Le Sserafim in the world of K-pop has been nothing short of spectacular. From their explosive debut to their chart-topping albums and their historic million-seller status, the group has consistently pushed the boundaries of what K-pop can achieve. With their upcoming English single, “Perfect Night,” and their prestigious role as Louis Vuitton house ambassadors, the future is exceptionally bright for Le Sserafim. Keep an eye out for their latest release and continued rise to stardom – this is one K-pop group that’s here to stay!

(Pic credit : The korea herald)

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