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Production companies (JTBC) of ‘King The Land’ apologize over the controversial portrayal of an Arabic prince



The popular romantic comedy series “King the Land,” aired on JTBC, has recently issued an official apology for its cultural insensitivity. The production companies behind the show, Npio Entertainment, BY4M Studio, and SLL, expressed their sincere regrets in an apology letter posted on the show’s website. The controversy arose from the misleading depiction of Arab culture through the character Prince Samir, played by non-Arab actor Anupam Tripathi from India. In response to the criticisms, the production studios pledged to review the problematic scenes and take appropriate measures to rectify the situation.

JTBC official apology in Arabic(photo via jtbc)


Cultural Insensitivity Sparks Apology:

Npio Entertainment, BY4M Studio, and SLL took responsibility for the cultural insensitivity depicted in “King the Land” and expressed their apologies to the viewers. They clarified that their intention was never to caricature or distort any specific country or culture. However, they acknowledged their lack of understanding, experience, and consideration for other cultures. In their official apology letter, they assured the audience that they would carefully review the controversial scenes and implement necessary changes.

Commitment to Inclusive Content:

The production companies emphasized their dedication to creating content that can be enjoyed by individuals from all backgrounds and cultures. They promised to take steps to ensure that future episodes of “King the Land” would be more culturally sensitive and avoid misrepresentations. Recognizing the importance of cultural diversity, the studios vowed to prioritize inclusivity in their storytelling.

Backlash and Controversial Depiction:


Following the airing of the latest episode on July 9, viewers, both locally and globally, expressed disappointment with the portrayal of Prince Samir in “King the Land.” They criticized the character for being depicted as a gullible and wealthy prince who seemingly solves problems through his financial means. Many viewers also pointed out that casting a non-Arab actor for the role further added to the misrepresentation of Arab culture.


In response to the widespread criticism, the production companies behind “King the Land” reflected on their missteps and acknowledged the need for cultural sensitivity. They vowed to reevaluate the controversial scenes and take appropriate corrective actions. By doing so, they aim to rectify the misrepresentations and regain the trust of their viewers.


The controversy surrounding “King the Land” highlights the importance of open dialogue about cultural representation in media. It serves as a reminder of the responsibility that production companies hold in portraying cultures accurately and respectfully. The criticisms raised by viewers contribute to a broader conversation on the impact of media on cultural understanding.

A still from “King the Land” (PHOTO: thenationalnews.com)


Impact of Cultural Sensitivity:
Ensuring cultural sensitivity in media is crucial for fostering mutual respect, understanding, and appreciation among diverse communities. By representing different cultures with authenticity and respect, TV shows and movies can become powerful tools for promoting cultural exchange and bridging gaps between communities.

Npio Entertainment, BY4M Studio, and SLL’s willingness to acknowledge their lack of understanding and learn from their mistakes set a positive example. By taking responsibility and committing to rectifying the issues, they demonstrate a genuine desire to create content that respects and embraces cultural diversity.

Accurate and diverse representation is essential in the entertainment industry. It allows individuals from various cultural backgrounds to see themselves reflected on screen, fostering a sense of belonging and promoting self-acceptance. Casting actors who accurately represent the cultural backgrounds of the characters they portray is a crucial step toward authentic storytelling.

The backlash faced by “King the Land” provides an opportunity for the entertainment industry as a whole to reflect on the importance of inclusivity. It serves as a reminder that diversity should be celebrated and respected, not misrepresented or exploited. Production companies must prioritize inclusivity by involving cultural consultants and engaging in meaningful dialogue with communities to ensure accurate portrayals.

The recent controversy surrounding “King the Land” highlights the significance of cultural sensitivity in the entertainment industry. Npio Entertainment, BY4M Studio, and SLL’s official apology and commitment to rectify the misrepresentations reflect a positive step toward fostering inclusive content. By learning from their mistakes, the production companies contribute to a broader conversation about accurate cultural representation in media. Viewers, production companies, and the industry as a whole need to continue striving for cultural sensitivity, understanding, and respect to create a more inclusive and harmonious media landscape

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