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Exciting New Asian Celebrities Join Forces with Top Brands this Summer

Asian Celebrities Shining as Luxury Fashion Brand Ambassadors


Luxury fashion brands are embracing Asian celebrities as their brand ambassadors, ushering in a new era of inclusivity and cultural representation. From K-pop sensations to talented actors and singers, these Asian stars are captivating global audiences and becoming the face of renowned fashion houses. In this article, we’ll delve into the latest wave of K-pop celebrities who have recently been named brand ambassadors, bringing their unique styles and personalities to the forefront of the fashion world.

1. NCT’s Jeno: Ferragamo’s Global Male Ambassador

NCT’s Jeno: Ferragamo’s Global Male Ambassador: Image source fashionnetwork.com


Jeno, a member of the K-pop group NCT, made headlines when he was announced as Ferragamo’s first-ever global male ambassador in June. With his platinum-blonde hair and confident style, Jeno perfectly embodies Ferragamo’s vision. Fans got a glimpse of the brand’s latest trends through Jeno’s sleek tie and sleeveless button-down ensemble, expertly paired with seamlessly tucked-in pants. The brand’s creative director, Maximilian Davis, expressed excitement about the collaboration, emphasizing the shared passion for creativity with Jeno.

2. Yang Yang: The Face of Valentino

Yang Yang: The Face of Valentino Image credit: fashionotography.com


Chinese actor Yang Yang, known for his breakout role in “The Dream of Red Mansions,” has joined Valentino as their latest brand ambassador. In a stunning campaign shot at the brand’s Rome headquarters, Yang Yang’s masterful command of his craft and dedication to individuality shine through. Valentino celebrates him as a member of their global community of #ValentinoDiVas, highlighting his openness and uniqueness.

3. NCT’s Doyoung: Dolce & Gabbana’s Korean and Japanese Ambassador

NCT’s Doyoung: Dolce & Gabbana’s Korean and Japanese Ambassador Image credit: allkpop.com


Dolce & Gabbana selected NCT’s Doyoung as their first brand ambassador for Korea and Japan. Renowned for his charismatic persona and distinctive style, Doyoung expressed his excitement about joining the prestigious fashion house. A video accompanying the announcement showcased Doyoung in various captivating outfits, each adorned with the iconic D&G necklace. The ambassadorship is celebrated with the hashtag #DGxDoyoung.

4. Xin Liu: Dior Beauty’s Androgynous Icon

Xin Liu: Dior Beauty’s Androgynous Icon Image credit: scmp.com


Recognized for her androgynous style, Chinese singer Xin Liu became the face of Dior Beauty’s new unisex perfume, Gris Dior. The brand praises Liu as a creative shape-shifter and gifted entertainer who fearlessly pushes her creative boundaries. This partnership showcases the perfect blend of Liu’s unique style and Dior’s innovative beauty offerings.

5. Song Joong-ki and Zhu Yilong: Louis Vuitton’s Dynamic Duo

Song Joong-ki and Zhu Yilong: Louis Vuitton’s Dynamic Duo Image credit: lifestyleasia.com


South Korean actor Song Joong-ki, famous for his roles in hit shows like “Descendants of the Sun” and “Vincenzo,” was named Louis Vuitton’s newest house ambassador. Fresh from attending the Cannes Film Festival 2023, Song Joong-ki represents the contemporary elegance of the brand. Louis Vuitton’s association with Asian talents doesn’t stop there—Chinese actor Zhu Yilong also joined as a house ambassador. In a captivating video from Cannes, Zhu Yilong exudes the brand’s elegance in a stylish jacket and gem-adorned tie.

6. Blackpink’s Jisoo: Dior Beauty’s Beloved Ambassador

Blackpink’s Jisoo: Dior Beauty’s Beloved Ambassador Image credit: Dior’s Twitter Handle


Blackpink’s Jisoo, a long-standing ambassador for Dior, recently teamed up with British tennis player Emma Raducanu, South Korean singer Cha Eun-woo, and fashion model Nonso David to promote Dior Beauty’s Le Baume product. Jisoo’s loyalty to the brand shines through as she proudly wears a Dior logo T-shirt while endorsing the travel-friendly version of their hero product.

7. Haerin: Dior’s Young Star

Haerin: Dior’s Young Star Image Credit: nme.com


South Korean singer Haerin, also known as NewJeans’ Haerin, is quickly making a name for herself in the fashion world. At just 17 years old, she was appointed as Dior’s ambassador for jewelry, fashion, and beauty in April. This exciting partnership aims to introduce a younger generation to the iconic fashion house’s timeless appeal.


The luxury fashion industry is embracing the global rise of Asian stars, handpicking Asian celebrities as brand ambassadors to appeal to a new, younger audience. From NCT’s Jeno representing Ferragamo’s male elegance to Yang Yang embodying Valentino’s individuality, these Asian celebrities are leaving their mark on the fashion scene. With each collaboration, the fashion world becomes more inclusive, diverse, and captivating. Stay tuned for the exciting future projects these Asian brand ambassadors will unveil in partnership with renowned luxury fashion houses.

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